Welcome to Brand Mastery Accelerator, a suite of training experiences hosted by Electric Brands Pty Ltd, led by Pete Brennan.
By purchasing or participating in any Electric Brands product or programme, including the Brand Mastery Accelerator programme, Content-to-Client Challenge (CTC), challenges, workshops or mini-courses, you agree to these Terms & Conditions.
Some Electric Brands products, including Brennan AI, may also have their own product-specific terms. Where product-specific terms apply, they will be provided at the time of purchase or sign-up.
Programme Overview
Electric Brands delivers live and self-paced online learning experiences designed to support designers in building profitable brand businesses.
Our main platform for delivering BMA programmes is Skool. Each product may have its own scope, inclusions, access period and format.
Your results depend on many factors, including your participation, experience, circumstances and implementation. We provide the training, frameworks, tools and support, but we cannot guarantee any particular business, financial or other outcome.
Fees
Payment must be made in accordance with the payment terms agreed at the time of purchase.
If you choose a payment plan, you remain responsible for completing all agreed payments unless otherwise stated in these Terms or required by law.
If a payment becomes overdue or cannot be successfully processed, we may suspend your access to the relevant programme, community and materials until the outstanding payment is resolved.
Cancelling or stopping a payment plan does not automatically cancel your obligation to make payments you have already agreed to, or entitle you to a refund for payments already made.
All purchases and programme access are for individual use only. Sharing login details or redistributing programme content is prohibited and will result in your access being suspended or terminated.
Refund Policy
We back what we sell, but refunds come with a few rules. Here’s how they work.
Brand Mastery Accelerator (BMA)
The Brand Mastery Accelerator programme includes a 14-day money-back guarantee for participants who fully commit to the programme.
The 14-day guarantee period begins on the date you are first granted access to BMA. To request a refund under the guarantee, you must email hello@electric-brands.com within 14 calendar days of that date. Once the 14-day period has ended, the guarantee has expired and refund requests received on day 15 or later will not be eligible under this guarantee.
To be eligible, you must have genuinely participated in the programme during your first 14 days. This means you have:
- Attended and participating in at least two live Value Calls;
- Watched at least the first two weeks of BMA course modules;
- Made at least one contribution or post in the BMA community; and
- Provided a short explanation of why the programme wasn’t a good fit for you.
Refunds under this guarantee will not be issued without the required evidence of participation.
Requests made without the required evidence of participation, or solely because of a change of mind, lack of time, or lack of results without evidence of implementation are not eligible under our money-back guarantee.
If a refund is approved, your programme and community access will be revoked and any outstanding future payments relating to your enrolment will be cancelled.
Where a refund is provided under our voluntary 14-day money-back guarantee, rather than because of a right or remedy available under applicable consumer law, any non-refundable payment processing fees incurred on the original transaction will be deducted from the refund.
Other Electric Brands Products
Except where you are entitled to a remedy under the Australian Consumer Law or other applicable law, all other Electric Brands products are non-refundable unless otherwise stated at the time of purchase.
This includes:
- BMA DIY Programme;
- Content-to-Client Challenge (CTC) and other challenges or workshops;
- BMA Continuation Membership;
- Renewals;
- Upgrades; and
- Additional payments made after initial BMA enrolment.
For subscription products, cancelling your subscription will prevent future renewals but doesn’t entitle you to a refund for the current billing period or any unused portion of that period.
Misuse of Refunds & Guarantees
Our guarantees are there to give genuine customers confidence to give our products a proper go. They’re not a loophole for free access.
We may decline a refund or guarantee claim where there is reasonable evidence of fraud or deliberate misuse of the policy.
This may include repeatedly purchasing and refunding products to gain free access, creating multiple accounts to access the same guarantee more than once, providing false or misleading information in support of a refund request, or otherwise deliberately misusing the refund process.
Membership Pauses
Membership pauses are available for eligible Brand Mastery Accelerator memberships under the following conditions.
Payment Requirements
To be eligible for a membership pause, your membership must be paid in full, with all payment plan instalments completed and no outstanding invoices or balances relating to your membership.
6-Week Sprint Membership
A 6-Week Sprint membership may be paused for a maximum of one week. An approved pause will extend your membership end date by one week.
6-Month BMA Membership
A 6-month BMA membership may be paused for a minimum of one week and a maximum of 60 days in total during the membership term.
The 60-day maximum applies across the entire membership term, regardless of whether the pause is taken all at once or across multiple approved pauses. An approved pause will extend your membership end date by the same amount of time your membership is paused.
During a Membership Pause
While your membership is paused, your access to active BMA member benefits will be suspended. This includes the BMA community, weekly calls, Talk Shop and other resources available only to active members.
Membership pauses must be requested in advance by emailing hello@electric-brands.com. Pauses cannot be applied retrospectively.
Programme Participation & Liability
You are responsible for your own progress and results. Success requires active engagement with the course content and implementation of the strategies taught. We provide the framework, tools, and support. The rest is up to you.
Community Conduct
We want our programmes and communities to be useful, professional and safe places for members.
You must not:
- Harass, threaten, abuse or discriminate against another member, team member or contractor;
- Deliberately disrupt calls, discussions or community spaces;
- Share another member’s confidential or personal information without permission;Use the community to spam or repeatedly solicit other members without permission;
- Share or distribute Electric Brands intellectual property without permission; orEngage in unlawful conduct through our programmes or platforms.We may take reasonable action where these standards are breached, including issuing a warning, restricting access or terminating membership.
Termination
We reserve the right to suspend or terminate a participant’s access where they materially breach these Terms, repeatedly breach our community standards, misuse our intellectual property, engage in unlawful conduct, or behave in a way that reasonably threatens or disrupts other members, our team or the operation of the programme.
Termination for a participant’s breach of these Terms does not entitle the participant to a refund. Nothing in this section affects any rights or remedies available under applicable law.
Intellectual Property
All BMA and Electric Brands content, including videos, documents, frameworks, templates, training materials, graphics and other programme materials, is owned by or licensed to Electric Brands Pty Ltd unless otherwise stated.
When you enrol in or purchase one of our products, you receive a limited, single-user, non-transferable right to access and use the materials for your own personal or business learning purposes.
You may use what you learn in the programme in your own business and client work. However, you may not copy, reproduce, distribute, publish, sell, sublicense, teach, upload or otherwise make our course materials, templates or proprietary content available to others without our written permission.
Sharing login details or giving another person access to paid programme materials is prohibited.
A serious breach of our intellectual property rights wil result in immediate termination of access and/or legal action.
Content You Submit
You retain ownership of any content you submit, post or share with us, including comments, feedback, reviews, testimonials, success stories, images and other materials.
By submitting content to us, you give Electric Brands Pty Ltd, royalty-free licence to use, reproduce, publish, distribute, and share that content for the purposes of delivering our programmes and promoting Electric Brands and its products.
This means we may feature content you have shared with us, including reviews, testimonials or success stories, on our website, social media, marketing materials or other platforms, including with your name or social handle where applicable. We won’t claim ownership of your content.
You can ask us at any time to stop using your identifiable content in future marketing by emailing hello@electric-brands.com. This won’t require us to recall or remove materials that have already been published or distributed where doing so isn’t reasonably practicable.
You confirm that you own the content you submit or have permission from the owner to share it with us.
Third-Party Platforms & Payments
Our programmes and products may use third-party platforms and services, including platforms such as Skool, Stripe, Zoom and other software providers.
Payments may be securely processed by third-party payment providers such as Stripe. Electric Brands does not directly store your full payment card details.
Your use of third-party services may also be subject to the provider’s own terms and privacy policies.
Where a third-party platform experiences an outage, technical issue or service interruption outside our reasonable control, we will take reasonable steps to minimise disruption where possible.
Technical Requirements & Support
You are responsible for ensuring that you have suitable internet access, a compatible device and any software reasonably required to access our products.
We will take reasonable steps to ensure that the platforms and materials we control are accessible and functioning, but we cannot guarantee uninterrupted access to third-party platforms.
Changes to Programmes
We may update programme content, materials, schedules, delivery methods or platforms from time to time to improve our products or respond to operational requirements.
Minor updates, content improvements or changes that do not materially reduce the product or service you purchased do not entitle you to a refund.
If we make a material change that significantly affects the product or service you purchased, we will communicate that change to affected members and comply with any rights or remedies required under applicable law.
Limitation of Liability
To the maximum extent permitted by law, Electric Brands Pty Ltd’s total liability for any claim arising from these Terms or your use of our products is limited to the total amount you paid to Electric Brands for the relevant product or service giving rise to the claim.
To the extent permitted by law, Electric Brands is not liable for indirect or consequential losses arising from your use of our products, including business decisions, loss of profits, loss of opportunities or loss of data.
Nothing in these Terms excludes or limits liability where it would be unlawful to do so.
Indemnity
To the extent permitted by law, you agree to indemnify Electric Brands Pty Ltd and its directors, employees and contractors against reasonable losses, liabilities, claims and expenses arising directly from:
- Your material breach of these Terms;
- Your unlawful conduct;
- Your infringement of another person’s intellectual property or other rights; or
- Content you provide where you do not have the necessary rights or permission to use or share that content.
This indemnity does not apply to the extent that a loss or claim was caused by Electric Brands’ own acts, omissions, negligence or breach of applicable law.
Governing Law & Consumer Rights
These Terms & Conditions are governed by the laws of New South Wales, Australia.
Nothing in these Terms excludes, restricts or modifies any rights or remedies you may have under the Australian Consumer Law or other applicable consumer protection laws that can’t lawfully be excluded.
Our refund policies, money-back guarantees and other voluntary policies operate in addition to these statutory rights.
Contact
If you have any questions about these Terms & Conditions, please contact: hello@electric-brands.com
Published by Electric Brands Pty Ltd.
ABN 53 615 805 760