
Cool Medjool
Annabelle & Sean came to us with a vision - how do we take their kitchen experiment and turn it into a brand with real shelf presence. Cool Medjool is a chocolate-covered dates brand that we built from scratch - organic Medjool dates, nut butter fillings and date-sweetened dark chocolate, with no refined sugar anywhere near it. We built the brand from first idea through to strategy, identity and packaging. Made for people who want the treat without the compromise, Cool Medjool is now in health retailers and good grocer shelves across the country.
Strategy & Positioning
Brand identity
Packaging
Iconography
Photography















