Jim

We worked with two friends, Aimee and Jono, to build Australia’s first protein and prebiotic soda - one that takes recovery drinks out of the hands of gym bros and gives them to everyone else. Jim trades intimidating labels for nostalgic Aussie flavours and a brand we built from first idea through to strategy, identity and packaging. Made for people who train hard but don’t take themselves too seriously, Jim is now in wellness centres and health retailers nationwide.